The purpose of this badge is to remind each of us every day that we are a "people" company.
- People are our most important asset.
- We need the help of our fellow employees.
- We sell our products to "people", not to companies.
We must never forget that people bought our products for the following reasons, in order of their importance :
- Because they liked, respected, and trusted you or your fellow employees;
- Because they liked, respected and trusted our company;
- Because they thought our product could satisfy their needs economically.
In a sense, we sell ourselves, rather than our products, to our customers. We must maintain a trustworthy relationship with our customers, with the banks that lend to us, and with the media that reports about us. This means we must always be dependable.
The reason we spend so much time and money producing our Ashisuto Magazine is that we think it will help our customers. This is the same reason we require our salesmen to make 15 sales calls per week and why we conduct so many Ashisuto Salons and seminars, and promote Solution Kenkyukai. These are all projects designed to build better interpersonal relationships with those who deal with our company. Our customers like to buy from us when we demonstrate that we care about them by visiting them and doing things for them even when we have no intention of selling to them.
This is why our attitude toward the people we serve is just as important as the quality of our products and service. Never ask a client, for example, to mail you a necessary document, if it would be possible for you to visit his office and analyze it more quickly there.
The same applies to our telephone manners. When we use the telephone, we must always be thinking of how the content of what we say and how we say it sounds to the person on the other end of the line.
We will all prosper if, and only if:
- We strive to build and maintain excellent personal relationships;
- We conduct ourselves in such a way that others will respect and trust us; and
- We are always keenly sensitive to how our actions, attitudes, and behavior affect and are perceived by others.
Let's remember these points every morning when we pin on our badges
