Become a Partner

Building Partnerships

With a long track record of bringing innovative software to Japanese enterprises, Ashisuto has earned deep, trusted relationships with its customers. As a reseller and go-to-market partner, we help overseas software companies build awareness, credibility, and lasting success in the Japanese market.


How We Work With You

We do more than resell products. We partner with overseas software companies at every stage of their journey into Japan:

  • Discover & Evaluate — We assess your technology on its own value, from a neutral, vendor-independent standpoint.
  • Introduce to the Market — Through our community events and network, we connect you with Japanese enterprises facing the challenges your product solves.
  • Validate — We run technology evaluations and proof-of-concept (PoC) trials together with customers to prove real-world value.
  • Grow — As your reseller and local partner, we support sales, implementation, and long-term success in Japan.

See It in Action: The S.E.E.D.S. Community

S.E.E.D.S. is our community program where Japanese enterprises, overseas startups, and Ashisuto come together to explore cutting-edge technology through open dialogue and hands-on validation. It's where new business partnerships begin.

Read how it works: Behind the Scenes at the S.E.E.D.S. Event


Read Our Partner Discovery Stories


If you're exploring the Japanese market, please contact us at:


FAQ - About Partnership




Q1.　Does Ashisuto have offices in other Asia Pacific countries?

No. Only in Japan.


Q2.　In which types of products does Ashisuto specialize?
　　 What other types of partners does Ashisuto have?

We have partnerships with companies from several continents that provide software in areas such as database management, BI, system management, security, website content management, etc.
For more information: See Product List .


Q3.　How many customers does Ashisuto have?

6,000 enterprises and organizations in Japan are our customers (as of April, 2017).


Q4.　Are Ashisuto's customers any specific size?

No, we serve all types and sizes of customer organizations.


Q5.　In which sectors does Ashisuto specialize (manufacturing, distribution, etc.)?

We have representative customers in almost every sector.


Q6.　Does Ashisuto sell applications?

No. We instead specialize in selling tools that our customers use to develop and manage their applications. There are many other companies in the application business. Ashisuto does not compete with them.


Q7.　Does Ashisuto sell imbedded software?

No. Ashisuto does not sell hardware.


Q8.　Can Ashisuto be our master distributor for Japan?

Yes, Ashisuto has experience as master distributor in Japan. We excel at direct sales and we handle reselling through our network of domestic partners. Unlike system integrators, Ashisuto focuses on selling software licenses to earn revenue for survival. Selecting Ashisuto may not be ideal (not win-win) if your strategy is simply to increase the number of resellers.


Q9.　How does Ashisuto evaluate customer satisfaction?

We regularly conduct customer satisfaction surveys, measuring overall company performance, responsiveness of our support center (time to resolve problems, etc.)


Q10.　Does Ashisuto conduct business only in Japanese?

Several of our staff members speak English. A few members also speak other languages. Please contact our Business Development Department to discuss becoming a partner.


Q11.　Where should I contact about becoming an Ashisuto partner?

Please contact our Business Development Department at:

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